Master the art of selling more merch at every show. Better designs, creative ideas and a stronger game plan to sell more while on the road. Taking a look at the successful approach to selling merch and maximizing profits each night. With real world examples, visuals and activities.
Join Liam Cormier for a practical Sonic Education masterclass exploring what makes great merch and how to sell more of it. Drawing on 20 years of touring experience with Cancer Bats, Axe Wound and Black Lungs and a decade running Treadwell Clothing, Liam will cover everything from designs your audience connects with to pricing, profit margins and planning stock for a tour.
Whether you’re selling at your first show or preparing for a full run of dates, you’ll learn how to make informed decisions before you order, manage stock on the road and think beyond T-shirts. With real examples, practical activities and an open Q&A, you’ll leave with ideas you can apply to your own project.
So you can cover the costs of touring and have you come home with more money in your pocket.
What you’ll learn
Create merch that reflects your artist identity and connects with your audience.
Plan quantities around your shows, audience sizes and expected sales.
Understand production costs, pricing and profit margins.
Keep track of sales, forecast future sales and respond when stock sells faster than expected.
Explore creative products beyond T-shirts.
About Liam
Liam brings 20 years of touring experience with Cancer Bats, Axe Wound and Black Lungs, alongside a decade running his own brand, Treadwell Clothing. Coming from a DIY background, he’s been hands-on at every stage, from designing shirts and planning stock to selling behind the merch table. Through Sonic Education, he shares practical lessons to help emerging artists connect with their audiences, sell smarter and come home from tour with more money in their pockets.
Master the art of selling more merch at every show. Better designs, creative ideas and a stronger game plan to sell more while on the road. Taking a look at the successful approach to selling merch and maximizing profits each night. With real world examples, visuals and activities.
Join Liam Cormier for a practical Sonic Education masterclass exploring what makes great merch and how to sell more of it. Drawing on 20 years of touring experience with Cancer Bats, Axe Wound and Black Lungs and a decade running Treadwell Clothing, Liam will cover everything from designs your audience connects with to pricing, profit margins and planning stock for a tour.
Whether you’re selling at your first show or preparing for a full run of dates, you’ll learn how to make informed decisions before you order, manage stock on the road and think beyond T-shirts. With real examples, practical activities and an open Q&A, you’ll leave with ideas you can apply to your own project.
So you can cover the costs of touring and have you come home with more money in your pocket.
What you’ll learn
Create merch that reflects your artist identity and connects with your audience.
Plan quantities around your shows, audience sizes and expected sales.
Understand production costs, pricing and profit margins.
Keep track of sales, forecast future sales and respond when stock sells faster than expected.
Explore creative products beyond T-shirts.
About Liam
Liam brings 20 years of touring experience with Cancer Bats, Axe Wound and Black Lungs, alongside a decade running his own brand, Treadwell Clothing. Coming from a DIY background, he’s been hands-on at every stage, from designing shirts and planning stock to selling behind the merch table. Through Sonic Education, he shares practical lessons to help emerging artists connect with their audiences, sell smarter and come home from tour with more money in their pockets.
